Predictably Irrational - Dan Ariely

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I love Dan Ariely's TED talks and his area of expertise ie behavioural economics. This book takes you quite slowly through a number of his theories, how they developed, his experiments, his methods, his results. Sometimes I wished it would go faster, but then I realised you kind of needed the build up and the rationale. Pretty male-students-in-University-in-USA centred, but I forgive it.

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